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Kylie Cosmetics Breaks Valentine’s Day Hearts With Sold Out Collection

kylie jenner puppy
Frazer Harrison, Getty Images

Kylie Jenner‘s moved the hell out of some makeup units once again: As of Friday morning (February 3), her special edition Valentine’s Collection Bundle is sold out. But you can still score at least one of the goodies if you act fast.

The Kylie Cosmetics collection, retailing at a mere $200 (but who can put a price tag on nonsecular holiday-themed beauty?) includes a Kylie’s Diary eyeshadow and blush palette with hue titles like “Bae” and “Heart Eyes,” a Head Over Heels Lip Kit, a Valentine Lip Kit, a “mini kit” of six matte liquid lipsticks, and three additional mini-kits called Kiss Me, Sweetheart and Smooch. Okay, that actually is a fair amount of face paint for two Benjamins.

kylie valentines day collection

The reality star and daughter of Caitlin Jenner dropped her Valentine’s Collection at 3pm PST on Thursday, February 2, and (as was the case with most of her previous new product rollouts) the full collection ran out of stock by the next day. As usual, Kylie promoted the new products on her Snapchat with photos of the lip kit boxes, a countdown and product swatches, inciting a veritable frenzy for glittery red lips in the vein of Taylor’s in the “I Don’t Wanna Live Forever” video.

As of Friday morning, you can still snag the palette, the Valentine lip kit and the Sweetheart mini-kit. So hurry up, makeup aficionados — according to Kylie herself, “this may be your only chance! One Time Only.”

In the meantime, you can watch the countdown clock over at her merch store as you await the arrival of her V-Day satin bomber jackets. The girl is truly a marketing genius.

Satin Bombers @thekylieshop

A video posted by Kylie (@kyliejenner) on

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