Macklemore and Ryan Lewis' new song "White Privilege II" is sending shock waves through social media and the music world today (Jan. 22).

On the track, the rapper speaks openly about cultural appropriation, the Black Lives Matter movement and mentions artists like Miley Cyrus, Elvis Presley and Iggy Azalea, who have all been accused of using black culture for career advancement.

“You’ve exploited and stolen the music, the moment, the magic, the passion the fashion, you toy with/The culture was never, yours to make better/You’re Miley, you’re Elvis, you’re Iggy Azalea,” he raps.

Mack gives the perspective of a white man at a Black Lives Matter protest and questions if he is marching for convenience or for an actual cause. The "Thrift Shop" rapper also contemplates his own white privilege and whether he is just as guilty as others who have appropriated hip-hop culture for success. Later in the song, he raps about being the "safe, white rapper" that white parents allow their kids to listen to.

Unsurprisingly, the song has attracted major attention across social media networks like Twitter and people are falling on both sides of the fence in their reactions. Some are applauding Macklemore for providing a thought-provoking track that will open the conversation on white people's affiliation with Black Lives Matter. However, others are slamming the Seattle native for being naive of his own white privilege.

Regardless of where you stand, Macklemore has struck up an important conversation and is one of the few high-profile hip-hop artists that will even broach the subject matter on wax.

Take a look at what the people are saying about Macklemore and Ryan Lewis' new song "White Privilege II" in the gallery above.