It's kind of funny that the new commercial for One Direction's perfume concentrates on the guys' hairdos, but until Smell-O-Vision is invented, it will have to do!

Centered around Black Friday, the 30-second Macy's ad spotlights the band's Our Moment fragrance and promotes the fact that the store will donate $2 to the Make-A-Wish Foundation for every bottle sold.

While valuable 1D screen time is taken up by a store manager trying to co-opt all of their iconic hairstyles, each guy does get his own cute closeup in the adorable spot. Yeah, Directioners, you're probably going to watch this one a few times!